vs
AfterLib vs BigSpy
Afterlib is a focused Facebook ad library workflow; BigSpy is a broader multi-network index. Both are used for creative research, but they suit different habits.
View comparisonBigSpy vs AdSpy
BigSpy
Multi-network ad spy library covering Facebook, Instagram, TikTok, YouTube, Google Ads and five other networks, with a permanent Facebook-only free tier.
Free planAd Intelligence
Read the full BigSpy reviewAdSpy
A focused Facebook and Instagram ad database with deep search, comment research and affiliate filters.
Read the full AdSpy reviewComparison updated AdSpy pricing verified
BigSpy and AdSpy are both ad libraries, but the purchase decision is network breadth versus Meta depth. BigSpy offers a permanent Facebook-only free tier and paid access to more networks. AdSpy concentrates on a very large Facebook and Instagram database with comment, demographic and affiliate filters.
Verdict at a glance
Editorial calls on the decisions buyers actually make. Each one is written by our team, not derived from the numbers below.
At a glance
Verified facts only. Anything we have not confirmed is marked as such rather than guessed.
| Fact | BigSpy | AdSpy |
|---|---|---|
| Editor score | Not published | Not published |
| Starting price | $69 / month | $149 / month |
| Pricing model | Subscription | Subscription |
| Free plan | Yes | No |
| Free trial | No free trial | No free trial |
| Categories | Ad Intelligence | Ad Intelligence |
| Best for | BeginnersDTC BrandsLarge TeamsMeta Advertisers | AgenciesBeginnersDTC BrandsMeta Advertisers |
Pricing compared
Plan-level pricing as recorded from each vendor's public pricing page.
BigSpy
- FreeFreeFacebook only; 5 queries per day; 20 saved ads per day
- Starter$69 / monthFacebook and Instagram only. Unlimited queries, 50 creative downloads per day, 100 AI Prompt runs per day, 100 AI Smart Search runs per day, 100 video copy recognitions per month and 100 tracked creatives in total. Industry switching limited to 3 times per month. Charts, Page/Domain Analysis, Page/Domain Subscriptions and the TikTok Shop views are explicitly greyed out. Annual billing is advertised at $49/month for a $588 total.
- GrowthPopular$159 / monthFacebook, Instagram, Twitter/X, TikTok, Pangle, Google Ads and YouTube. Unlimited queries, 300 creative downloads per day, 500 AI Prompt runs per day, 1,000 AI Smart Search runs per day, 1,000 video copy recognitions per month, 500 tracked creatives and 100 page/domain subscriptions. Adds Charts, Page/Domain Analysis and the TikTok Shop views. Annual billing is advertised at $119/month for a $1,428 total. Carries the vendor's 'Recommended' badge.
- Ultimate$499 / monthAll ten networks (Facebook, Instagram, Twitter/X, Pinterest, Yahoo, TikTok, Pangle, Unity Ads, Google Ads, YouTube) and unrestricted industry switching. 3,000 creative downloads per day, 1,000 AI Prompt runs per day, 2,000 AI Smart Search runs per day, 3,000 video copy recognitions per month, 1,000 tracked creatives and 1,000 page/domain subscriptions. Single seat. Annual billing is advertised at $399/month for a $4,788 total.
- Scale$399 / monthfor 5 seatsSame network coverage and feature set as Growth, sold as 5 seats (1 owner plus 4 members) with quotas counted per seat: 300 creative downloads per day per seat, 500 tracked creatives per seat and 100 page/domain subscriptions per seat. Annual billing is advertised at $299/month for a $3,588 total.
AdSpy
- Monthly$149 / monthVirtually unlimited usage according to the public pricing section. $149/month is described as an introductory offer; no annual price is published.
Feature matrix
Only features we have evaluated appear as yes/no. Unevaluated features are labelled, never assumed absent.
Ad Intelligence
| Feature | BigSpy | AdSpy |
|---|---|---|
| Meta Ads Research | Facebook and Instagram from the entry paid plan upward; also the free tier's only network.SupportedDedicated Facebook Ad Spy product page, Facebook and Instagram listed in every paid plan's network row, and the Chrome extension saves directly from the Meta Ad Library. | Facebook and Instagram databaseSupportedThe vendor defines AdSpy as a searchable Facebook and Instagram ad database with advertiser, placement and engagement filters. |
| TikTok Ads Research | From the Growth plan upward; not included in Starter.SupportedTikTok ad library, TikTok Picks and the TikTok Shop / TT Picks / TikTok Shop Charts views. Starter's network row is limited to Facebook and Instagram. | NoNot supportedThe public product page names Facebook and Instagram as its core database and does not list TikTok as a searchable source. |
| Pinterest Ads Research | Ultimate plan only ($499/month).SupportedPinterest appears in the ten-network row of the Ultimate plan. The Starter, Growth and Scale plans enumerate their networks and Pinterest is absent from all three. | Not evaluated |
| Landing Page Spying | Landing Pages entitlement on every paid plan; Domain Analysis from Growth upward.SupportedDomain Analysis searches advertising domains by domain info, promoted pages or related apps and returns creative counts, top countries and a 90-day activity trend. Ad detail views expose the promoted landing page. | Landing-page technology and promoted-page filtersSupportedSearch includes landing-page technologies and the promoted landing page behind an ad. |
| Creative Research | Core of the product: keyword, filter, sort and dedupe across the ad library, plus a Swipe File with boards, tags and ratings.SupportedFilters include country, language, ad format, engagement bands, video duration, campaign objective and activity window; ads carry a Popularity score and an estimated Impression value. | Search by ad text, URL, media, reactions and run lengthSupportedComment search, demographics, last-seen date and longest-running filters support structured creative research. |
AI
| Feature | BigSpy | AdSpy |
|---|---|---|
| AI Analysis | AI Smart Search, AI image/video analysis and video copy recognition, all metered per plan.SupportedQuotas run from 100 AI Smart Search runs per day and 100 video copy recognitions per month on Starter to 2,000 per day and 3,000 per month on Ultimate. A separate AI search tool for game and tool-app ads is published in the Toolbox. | NoNot supportedNo AI analysis module is described in the public feature or pricing sections reviewed. |
General
| Feature | BigSpy | AdSpy |
|---|---|---|
| Team Collaboration | Scale plan bundles 5 seats (1 owner, 4 members) with per-seat quotas; VIP Enterprise adds multi-account seats and simultaneous multi-device login.SupportedSwipe File boards are shared inside the account, which is what multi-seat plans work against. | Not evaluated |
Product Research
| Feature | BigSpy | AdSpy |
|---|---|---|
| Product Tracking | Promote Product search mode in Ad Pages, promoted-product data on competitor cards, and the TikTok Shop / TT Picks / TikTok Shop Charts views from Growth upward.SupportedProduct data is attached to advertisers and TikTok Shop listings rather than to a standalone product database; the vendor also markets product-selection intelligence drawn from e-commerce sites. | NoNot supportedAdSpy exposes products and offers through ads, but its public product page does not describe a standalone product or shop tracker. |
| Sales Estimates | Not evaluated | NoNot supportedThe public feature list describes ad and audience research, not store-sales estimates. |
Which one should you choose?
Choose BigSpy if…
Choose BigSpy if you need to scan more than Meta, want a free way to validate the workflow, or need TikTok, YouTube, Google Ads and other networks in one account. Its entry paid plan is the more flexible starting point for ecommerce creative teams comparing channels.
Choose AdSpy if…
Choose AdSpy if Facebook and Instagram are the whole brief and the research depends on deep search through comments, demographics, affiliate IDs and landing-page technology. The $149/month offer is more expensive than BigSpy’s entry tier, but pays for a focused Meta database and virtually unlimited usage as advertised.
Related comparisons
vs
vsMinea vs BigSpy
Minea and BigSpy are both ad libraries, and the choice usually comes down to breadth versus workflow. BigSpy indexes a wide set of networks; Minea puts more of its interface around
View comparison