AfterLib

AfterLib does one thing: it takes the public Meta Ad Library and adds the analytics layer that library lacks. The vendor describes the product in exactly those terms, and the scope is genuinely that narrow.

What you get per ad goes well beyond a creative and a start date. Cards carry the number of active ads for that advertiser, a trend score, a performance score, percentage change over the period, audience reach, estimated ad spend, target countries, age and gender targeting, language, category, detected technology on the destination site, first-seen and last-seen dates and the full copy. An insight chart plots active ads and audience reach over time, so an advertiser scaling a creative is visible as a curve rather than a guess. The percentage-change analytics are the vendor's flagship claim of originality, and they are the reason to look at this tool rather than the free Ad Library.

The advertiser side is a list of Meta Pages with their own metrics — active ads, unique ads, reach, likes, followers, trend and performance — so a competitor can be profiled rather than just observed one ad at a time. Search is unusually careful for this category: keywords can be included or excluded and run across ad copy and the destination URL, and any filter combination can be saved as a named preset and reapplied later.

The commercial mechanic to understand before buying is credits. One credit is consumed the first time you view a unique ad or page, whether or not you click through, and credits reset each billing cycle. Starter at $49 buys 5,000 of those views, Basic at $89 buys 10,000, and unlimited only arrives at Pro for $119 — which is also the first tier with advanced filters, a team member, priority support and early access. Team at $299 adds three members. Annual billing takes 25% off, at $441, $801, $1,071 and $2,691 for the year.

What is missing is as defining as what is present. There is no store tracker, and the vendor says so on its own FAQ: after Shopify's October 2023 change it judged accurate sales tracking impossible and removed the feature rather than publish numbers it could not stand behind. That candour is genuinely unusual in this category, and the same applies to the reach data, which the vendor states comes from EU-targeted ad duplicates aggregated together, with spend estimated on top by an undisclosed method. Consequently there are no product sales figures, no store revenue estimates and no product database. There is also no AI, no creative generation, no API, no MCP, no browser extension and no export documented anywhere.

Commercially the tool is deliberately unwelcoming to browsers. The free trial was withdrawn after abuse, replaced by a public preview of the interface and the $49 entry plan; refunds are limited to 24 hours after purchase; and the vendor states plainly that it prioritises exclusivity over low prices and frequently raises prices and limits usage for new users. One inconsistency to note: the terms of service, dated June 2023 and visibly unfinished, still describe a 3-day free trial that the FAQ says no longer exists.

Public sentiment is strong — 4.9 on Trustpilot across 78 reviews, with the filters and the founder's own responsiveness the recurring themes — though the vendor's on-site testimonials are first-name-only and unverifiable.