Minea sits between an ad spy tool and a product-research tool, and the join is the point: it finds the ad, identifies the product behind it, and then points you at a supplier.
The ad side indexes Meta on every paid plan and TikTok from Premium upward, with spend signals and estimated budgets, engagement metrics, how long a creative has run, creative variations and the advertiser's shop details, filterable by spend, engagement, format, platform, country and demographics. On top of the standard search sits Magic search, which takes a screenshot or product photo and returns the ads and creatives that match it, metered at 50, 100 or unlimited per month depending on plan. Two more AI features are metered the same way: an analysis of a given ad, and a transcript of its video.
The product side is where Minea separates itself. A products database runs alongside the ad library, with daily and monthly niche lists, a top-10 products of the day and a Success Radar refreshed every eight hours. From a product, the built-in AliExpress lookup finds suppliers, including by reverse image search — that sourcing step is present even on the cheapest paid plan, which is unusual. Shop records add traffic, revenue and the tools and apps a store runs, tracked by a brand tracker with change notifications.
Plan design matters more than the headline price. Starter at 49 keeps only Meta ads, the products listing, the supplier lookup and saved collections; TikTok ads, the shops listing, the brand tracker, notifications and both niche lists are all crossed out. Premium at 99 turns those on with notifications capped at 10 shops, and Business at 199 removes the remaining caps. A free Lite tier exists — the terms of sale state that registering without choosing a plan lands you there, credit-limited — and quarterly billing takes roughly 20% off. An annual option is offered on the toggle but its amounts are not published in the page source.
Two cautions. First, the published numbers do not agree with each other: the ad database is described as more than 10 million ads on the pricing page, 80M+ on the homepage, 100M+ on the ad spy page and 900 million on the winning-products page, and the audience is 200,000 dropshippers in one place and 500,000 marketers in another. The pricing page also still carries an older block announcing Pinterest, TikTok and Snapchat as coming soon while other pages sell Pinterest and TikTok as live. Second, the commercial terms are strict: Swiss law gives no withdrawal period for ecommerce, so the vendor states plainly that paid services are non-refundable and no refund is made once an order completes; cancelling keeps access to the end of the period but refunds neither remaining days nor remaining credits, which are forfeited. The same terms warn that the database may go unfed for up to three to four weeks during outages.
Public sentiment is mixed and the sample is large enough to mean something: 3.8 on Trustpilot across 326 reviews, with praise for the research workflow, the interface and support responsiveness, and recurring complaints about tiered upsells, refund handling and a separately sold coaching programme.
